All aixigo software is based on sound empirical findings from behavioral finance, a scientific discipline that is taught and further developed by Prof. Dr. Rüdiger von Nitzsch at the Department of Decision Theory and Financial Services (EFI, RWTH Aachen).

Thanks to this solid scientific approach, our experts at aixigo are able to integrate the modern findings of sales psychology and investor behavior into customized sales software.

Behavioral finance, i.e., simply understanding better

What is behavioral finance? This field of research studies the behavior of investors when making investment decisions and examines the relevant psychological behavior patterns.

These research results help aixigo develop important software features.